TechWeb uses ON24 for Windows 7 Virtual Event for Microsoft

Randy Sands
published Oct. 12, 2009
in VE Newswire

Over 4,000 IT professionals registered for the “Business Case for Windows 7” virtual event on the ON24 platform hosted by Techweb's Informationweek. The event helped launch of Microsoft’s Windows 7 operating system.

Of the more than 4,000 registered technology professionals, sixty percent of those actually attended on the live event date – a first for InformationWeek.

Metrics from the event show:

• Approximately 4,000 registrants
• Approximately 2,400 attendees
• Average booth visit time per attendee: 13 minutes
• Average unique visitors per booth: 1,244
• Average unique page clicks per booth: 3,010
• Average downloads per booth: 611

“We mixed it up with sessions featuring such experts as Microsoft’s CIO Tony Scott and General Manager for Windows Client Gavriella Schuster,” said Alexander Wolfe, Editor In Chief of InformationWeek.com. “The Windows 7 virtual event’s powerful results underline the importance of diligently applying InformationWeek’s analytical point of view through rich, deep content, and an intense commitment to the virtual information delivery platform and user experience.”

virtual expo hall

“I came here to learn more about key Windows 7 components without having to wade through the tsunami of material on the Internet,” said Lowell Mullins, Information Technology Architect of a leading global financial services company. “It was well worth it.”

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the Network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The Network also provides focused content for key IT targets, such as CIOs, developers and SMBs via InformationWeek Global CIO, Dr. Dobb’s and bMighty.com, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

on24 virtual environment