Altus Event Mystro, Makes Conferences Work 24/7/365

Altus, provider of video search and management systems for sales enablement and corporate knowledge transfer, recently released Altus Event MyStro, the industry’s first Hybrid Event Platform that extends developers, customer and sales kick-offs from multi-day events to 365 day-a-year resources, increasing brand awareness and productivity in targeted customer, partner and sales communities.

By putting content first Event MyStro enables participants to get quick, easy access to conference schedules, live streaming video, social media and on-demand content from single, unified event interface. This dramatically augments engagement before, during and after the event and considerably improves overall event ROI.



Event Mystro features:

• extends multi-day events into 365 day-a-year content-rich experiences
• delivers on-demand and streaming content and media on all leading desktops and Android, Apple and Blackberry powered tablets
• delivers on-demand and streaming content and media on any desktop, mobile or tablet device
• makes all on-demand video searchable down to the spoken word
• integrates with Altus Mobile MyStro to provide mobile access to conference content and on-demand presentation media once the conference is over.
• integrates with a range of social media applications

"We wanted to leap-frog the traditional approach taken for 'virtual events,'" said Altus CEO Ted Cocheu. "We all know that major corporate conferences and events require multiple modes of engagement, including in-person and on-line, live and on-demand. Virtual-only is fine for short-duration webinars, but the trend for larger corporate events with multiple concurrent racks is clearly hybrid. And this required a radically different approach to enable easy access to all conference content for both in-person and on-line attendees, as well as live and on-demand content access."

Integrates with Mobile MyStro

Event Mystro integrates with Altus Mobile MyStro to provide mobile access to conference content and on-demand presentation media. Event managers have an “always-on” tool to share product announcements, program changes and new information as it comes online. Altus Mobile MyStro gives conference attendees instant access to the conference happenings as well as connections to social media and local hotel, food and entertainment all on their Android®, BlackBerry®, J2ME, Palm® OS, Symbian® S60, Windows Mobile® or iPhone®.