"Webcasts, eseminars, webinars…whatever you want to call it, the fact is that these virtual events are becoming one of the most effective mediums to reach an online audience or community. Organizations are using webcasts for many reasons: to communicate with customers, suppliers, business partners, employees and even for training and education certification. They can be live, pre-recorded or a combination of both. They can be simple and effective as streaming audio with synchronized PowerPoint slides or be more robust encompassing video and interactively tools including audience polling, question and answer, real-time Internet navigation and even testing. But regardless of the form or the audience there are unique principles and best practices that organizations should follow to maximize their webcast strategy and drive value to their audience."