To create both a functional and trusted environment, from one end of the spectrum of human habitat, to one of a digital domain, one needs an extraordinary set of skills, and passions.
The Construction of a Remarkable Executive
Meet Brenda Weiss, President of eConventions365 LLC. Her firm, co-owned by John Castellano, develops and deploys virtual trade marketplaces for several industry sectors. Her industry knowledge spans over twenty years as principal of Weiss Design Group, and as Co-Principal of Florida Design and Interiors Group, Inc. Within her dual foundation of commercial and residential design project expertise is her specialty - healthcare design. Prior to her design career, earned a Masters of Psychology degree and worked for several years as a Rehabilitation Counselor, with disabled individuals and children with developmental disabilities. For Brenda, merging function with trust has been designed naturally.
Function Delivers Revenue
The first show her firm will launch is the CDAC Virtual Tradeshow for the Commercial Design, Architecture, and Construction Industry. Resident on the web at www.cdac365.com , the site is a perpetual destination for Architects, Designers, Facility Managers, and Purchasing companies who are looking to network, learn, and conduct business. “This industry is looking for more efficient and cost effective solutions to capture leads, and just as importantly create a better online experience- leading to higher engagement and profits.” To supplant pay per click programs that are costly and time consuming, the CDAC virtual event technology allows exhibitors the ability to capture in real-time all lead contact data once the moment the attendee enters their virtual booth, including demographics, engagement behaviors, and product interests. CDAC exhibitors also are able to leverage this digital platform’s search engine optimization technology, which provides proactive lead generation by delivering higher rankings from web searches. In this way- CDAC empowers exhibitors to drive both inbound and outbound revenues. Next on the horizon is the HomeDecShow, a virtual tradeshow for the Residential Design and Architecture industry, which will be developed by Weiss and Mitchel Buchwalter, CEO.
Trust Builds Community-Perpetuating Revenues
Weiss achieves the critical element of trust objective in two specific ways. For exhibitors, the cost of entry into this virtual event marketplace environment costs less than a ¼ page ad in an industry publication. In addition to the dollar savings is the greater time investment exhibitors can put forth in communicating with the marketplace. Multimedia tools such as video, audio webcasts live Q&A, chat, blogs, forums, networking lounges, and RSS feeds provide the means to create and build relationships, and conduct business, on a global scale. For attendees, Weiss employs her education and human instincts in the design of a virtual platform that builds trust. ‘I find with many sites today that it is too easy to get lost, and frustrated. Attendees, particularly in a business setting, want clarity in way finding that makes the site useful. In this way – you build trust over time”. CDAC will additionally be bolstered by upcoming mobile device offerings. “Accessibility to communication within the community is important. The aesthetic of the site is as unique as the business model, and this we believe will elevate engagement.”