GE Healthcare Named Ex Award Finalist for Best Hybrid Event Featuring Live and Virtual Program
InXpo, said three virtual events programs -- Cisco GSX, Cisco Live Virtual and GE Healthcare – all hosted on the company's virtual events platform, are finalists for the Ex Awards.
The Ex Awards are awards for excellence in event and experiential marketing. The competition, is judged by brand marketers, and represents the year’s best experiential and event campaigns. Winners will be announced on May 3, 2010.
Malcolm Lotzof, CEO and co-founder of InXpo, said his firm was honored to be working with these global brand leaders who are at the leading edge of virtual event and marketing innovation.
"These nominations affirm the business value of virtual event technology and underscore our commitment to work with our customers to deliver truly unique virtual experiences that connect, engage and educate audiences and deliver measurable results,” Lotzof said.
GE Healthcare garnered attention from its Radiological Society of North American (RSNA) Campaign which was powered by the InXpo Virtual Events Platform. According to an InXpo representative David Kaz, creating a successful event website is about bringing the immediacy of real-world brand experiences to life online. “GE Healthcare mirrored the magic of its show floor presence at the RSNA conference last year with real-time interactive features on its website,” Kaz said.
At RSNA 2009, the biggest trade show of the year, GE Healthcare’s virtual exhibit helped ramp up booth presence and leverage tradeshow investments. A $17 billion division of the multinational corporation General Electric, GE Healthcare manufactures and sells medical imaging systems such as MR/CT scanners, ultrasound and X-ray machines, and hospital information systems. Several years ago, the business diversified into life sciences, providing equipment and supplies to the pharmaceutical industry.
Kaz said trade shows and exhibitions play a dominant role in GE Healthcare’s new product introductions and marketing strategy. So making the most of these investments is critical. From planning to execution, GE Healthcare’s approach was to create a virtual exhibit to enhance the experience and connect more customers to the brand before, during and after the show. The plan seems to be a great success as the company actually sold multi-million dollar equipment as a result of the virtual event.
To this and to stand out from its competitors and generate leads from customers who could not make it to the exhibition, GE Healthcare created a virtual trade show booth to complement its physical presence at the RSNA’s 2009 annual convention in Chicago. RSNA is always a crowded show, typically bringing over 10,000 visitors to GE Healthcare’s booth. Enhancing the show experience with a virtual version helped people navigate the booth, find content, demonstrations and staff, and share this information with those who could not attend.
Because the RSNA show is so important to GE Healthcare’s marketing efforts, Global Webmaster Jim Salinsky faced some apprehension within the company’s ranks about how the virtual exhibit would work. “We had to manage change internally to show that the virtual exhibit wouldn’t just be another microsite or brochureware,” Salinsky said. “We needed to prove that it would be an exclusive experience for our customers, just as the booth was.”
To allay those concerns, Salinsky held several training sessions to help employees understand and grasp the value of the virtual exhibit. Working with partner InXpo, GE Healthcare positioned its RSNA virtual exhibit (www.rsna.gehealthcare.com) as a true complement to its booth on the trade show floor.
Virtual environments enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. These virtual solutions dramatically reduce travel time and related costs and makes the world a greener place to live.
The Ex Awards are awards for excellence in event and experiential marketing. The competition, is judged by brand marketers, and represents the year’s best experiential and event campaigns. Winners will be announced on May 3, 2010.
Malcolm Lotzof, CEO and co-founder of InXpo, said his firm was honored to be working with these global brand leaders who are at the leading edge of virtual event and marketing innovation.
"These nominations affirm the business value of virtual event technology and underscore our commitment to work with our customers to deliver truly unique virtual experiences that connect, engage and educate audiences and deliver measurable results,” Lotzof said.
GE Healthcare garnered attention from its Radiological Society of North American (RSNA) Campaign which was powered by the InXpo Virtual Events Platform. According to an InXpo representative David Kaz, creating a successful event website is about bringing the immediacy of real-world brand experiences to life online. “GE Healthcare mirrored the magic of its show floor presence at the RSNA conference last year with real-time interactive features on its website,” Kaz said.
At RSNA 2009, the biggest trade show of the year, GE Healthcare’s virtual exhibit helped ramp up booth presence and leverage tradeshow investments. A $17 billion division of the multinational corporation General Electric, GE Healthcare manufactures and sells medical imaging systems such as MR/CT scanners, ultrasound and X-ray machines, and hospital information systems. Several years ago, the business diversified into life sciences, providing equipment and supplies to the pharmaceutical industry.
Kaz said trade shows and exhibitions play a dominant role in GE Healthcare’s new product introductions and marketing strategy. So making the most of these investments is critical. From planning to execution, GE Healthcare’s approach was to create a virtual exhibit to enhance the experience and connect more customers to the brand before, during and after the show. The plan seems to be a great success as the company actually sold multi-million dollar equipment as a result of the virtual event.
To this and to stand out from its competitors and generate leads from customers who could not make it to the exhibition, GE Healthcare created a virtual trade show booth to complement its physical presence at the RSNA’s 2009 annual convention in Chicago. RSNA is always a crowded show, typically bringing over 10,000 visitors to GE Healthcare’s booth. Enhancing the show experience with a virtual version helped people navigate the booth, find content, demonstrations and staff, and share this information with those who could not attend.
Because the RSNA show is so important to GE Healthcare’s marketing efforts, Global Webmaster Jim Salinsky faced some apprehension within the company’s ranks about how the virtual exhibit would work. “We had to manage change internally to show that the virtual exhibit wouldn’t just be another microsite or brochureware,” Salinsky said. “We needed to prove that it would be an exclusive experience for our customers, just as the booth was.”
To allay those concerns, Salinsky held several training sessions to help employees understand and grasp the value of the virtual exhibit. Working with partner InXpo, GE Healthcare positioned its RSNA virtual exhibit (www.rsna.gehealthcare.com) as a true complement to its booth on the trade show floor.
Virtual environments enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. These virtual solutions dramatically reduce travel time and related costs and makes the world a greener place to live.
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