INXPO Launches VX with an Eye Toward Self-service and Ease of Use

With INXPO VX now available after a Beta program available to a limited number of clients, the general release version has added many features and capabilities requested by the Beta users.

 
Released during a virtual product launch using the platform, VX has tremendously simplified the process for creating and launching virtual programs. “Although simplifying the producer's job was important as--or even more important, we’ve focused the new release on simplifying and thereby enhancing the user experience,” said Malcolm Lotzof, Co-Founder and CEO, INXPO. “We’ve focused on putting the content and the brand in the spotlight at all times.”

The new design does away with the trade show metaphor for the most part and has more of a video based look-and-feel. You’re still getting much of the functionality with chat, polling, social media connections, etc. that the old platform had but with a new user experience. The new design has been developed as a result of discussion with INXPO customers who have been advocating for a move to a more simplified navigation and clean look with more video capabilities. The expo hall has been replaced by a sponsor logo image screen seen below.

“Back when we started the company, virtual events were fairly complex to set up,” noted Lotzof. “Before VX Platform, I never created my own virtual event. Now I have. And in fact, my sales reps are building their own demo environments in VX Platform and arriving at the prospect’s door with a working prototype in hand.”

Though self-service has been a trend for the technology platforms recently, there are still those that debate the trend fearing that this may allow unqualified people to produce bad events  where they have had to have skilled producers help them in the past. There was a debate on this on the LinkedIn Virtual Edge group. What you don’t want is for people to produce bad engagements faster and easier. 

The VX Platform also supports mobile on Apple iOS and Android-based tablet devices. “Mobile attendees can now access all areas of an event on the iPad. For video delivery on the iPad, we also facilitate the use of Ustream, YouTube and our own on-demand media player, all with access to live Q&A and polling, creating a highly engaging experience,” said Lotzof. “While virtual events have never been so easy to create, or access, the underlying INXPO platform has not changed. The security, reliability and flexibility of the platform remain the same.”

Visit INXPO on the Virtual Edge Directory.