Executives and corporate decision makers are thinking carefully these days about sending employees to conferences and trade shows. Will the ROI be worth it? Will attendance at the event positively impact the company’s bottom line? What are the tangibles and intangibles associated with attending the event? Maximizing Personal ROI at trade Shows and conventions, a whitepaper by Todd M. Hanson, President and Founder, ROI of Engagement, reveals how participants of trade shows and conventions can use seven simple steps to gain approval for attendance, maximize business success and measure personal ROI. The chapters are organized to give you the information you need and then shows you how to act upon it. Event organizers will also benefit by learning to design programs and create agendas that offer the greatest potential ROI to attendees.
The inspiration of this resource came from the results measurement conducted on past conferences including the 2010 Virtual Edge Summit. The methodology is derived from the Philips ROI Institute Methodology, a time-tested and rigorous process deployed globally in virtually every industry. It includes research from the 2009 Motivation Show Measurement Study.