PCMA, UBM Studios and VEI Announces the Results of In-Depth Study about the Business Motivations Behind In-Person and Online Events

Attendees’ at physical and virtual events share similar motivations and behaviors, an in-depth study conducted by the Professional Convention Management Association, UBM Studios, and the Virtual Edge Institute has found. This new study "Business Motivations and Social Behaviors for In-person and Online..., not only takes a closer look at what is happening during and after virtual and hybrid engagements, but also helps event organizers to better understand how these programs are working and more significantly, how they can be enhanced. This survey report can be downloaded at: http://bit.ly/BizMotivationsReport.

Here, Michael Doyle, founder of the Virtual Edge Institute, shines a light on the findings of this comprehensive study: Where In-person and Online Events Intersect