UBM Studios’ New User Experience Makes UBM Virtual Environments Easy to Build, Cost-Effective and Quick to Deploy

It is a challenging time for organizations; the need for organizations to find new innovative ways to reach new audiences, extend their brand, and ameliorate their return on investment (ROI) has never been greater.  Sky-scraping costs, limited audience reach, low flexibility, and unpredictable outcomes are some of the challenges associated with traditional events. You can’t believe that every attendee will travel from around the world for an event. As technology begins to offer more options, attendees will want to participate how and when they choose. Some will prefer to join an event remotely.

UBM Studios, focused on developing and supporting next-generation virtual environments, today announced a new user experience for its virtual events and virtual business solutions. This new user experience makes UBM Studios virtual environments easy to build, cost-effective and quick to deploy.

UBM Studios portfolio of virtual environments offering the new user experience includes:

• The Virtual Resource Center offers a centralized virtual location for businesses to share and distribute information and interact with colleagues, customers, prospects and business partners. It is a low-cost virtual experience that provides wide reach while generating leads and tracking attendee activity to qualify those leads.
• The Virtual Seminar Center is a virtual location for viewing and interacting with rich-media and next generation webcasts. It includes multiple virtual spaces including a Welcome Lobby, Presentation Auditorium, Networking Lounge, Resource Library, Sponsor Directory and up to 30 booths.  Real-time communication and feedback are main features of this environment.
• The Virtual Exhibit Center allows organizations to transform a virtual environment into spaces that are common at a live tradeshow, conference, exposition and summit. It includes multiple virtual spaces including a Welcome Lobby, Presentation Auditorium, Networking Lounge, Resource Library, Exhibit Halls, Breakout Rooms, Booths, Prize Center and much more. 
• The hybrid event (marrying the Physical and the Virtual World) expands options for participation in both space and time, enabling the attendee to choose to attend in person or remotely, live or on a delayed basis, and for the entire program or just selected sessions. It offers you a great opportunity to cast a wider net and attract more attendees with smaller travel budgets or from across the globe.

All of UBM Studios virtual environments can be programmed for a specific time or can continue 24x7 and furthermore have the alternative of a six month archive.  Plus, it can track user engagement and activity for all interactions within the virtual environments for the lifetime of the environments.

“Virtual environments are an integral component for businesses throughout the globe.  Our virtual solutions transform the way individuals interact and conduct business online.  Today we are simplifying the process with a user experience that is easy to buy, build and deploy.  This new offering will strengthen our leadership in the virtual events industry,” said Kate Spellman, President, UBM Studios.

Events produced with the new user experience include UBM TechWeb’s Enterprise 2.0 Conference the Virtual Enterprise 2.0 Conference which took place on February 16, 2011 and UBM Live Ingredientsnetwork.com’s Hi Online Event & Conference which took place on February 18, 2011.