UBM Studios Partners With InXpo to Bring Turnkey Virtual Event Solutions to Corporate Customers
United Business Media, one of the B2B industry’s leading media companies, has established an innovative partnership through its UBM Studios unit with InXpo. Together, UBM Studios and InXpo have cultivated a working relationship that merges one of the largest event producers with one of the industry’s leading virtual event platforms to create a go-to B2B resource that is both comprehensive and flexible. While UBM and InXpo have already collaborated on more than 30 virtual events in 2009, that number promises to exceed 100 in 2010.
Kate Spellman, SVP, Managing Director of UBM Studios believes this strategic partnership is the wave of the future for businesses in the virtual space. “Much like the e-business wave that helped drive enterprise adoption of the web,” she says, “virtual business is the harbinger of a new era that will transform the internet from a collection of pages to a series of engaging destinations.” In the deal, UBM Studios becomes the first global media licensee of the InXpo Virtual Events Platform. UBM brings to the table an array of media divisions including UBM Medica, PR Newswire, EE Times Group, UBM Global Trade, UBM International Media, UBM Live, UBM TechInsights and UBM TechWeb.
How is this arrangement mutually beneficial? InXpo garners a wealth of resources from one of the most venerable media companies out there, while UBM Studios now has access to InXpo’s stable platform and years of experience. “They are the leader with virtual events,” explains Spellman. “They have a great user interface and good language support. They [are] looking at interactive learning. There are a lot of pluses.” UBM Studios will also be acting as a sort of proxy R&D division for InXpo, working to further develop and build out some of its functionality. Part of that work will include development of the user interface for both aesthetic and functional improvements. And while UBM Studios utilizes the InXpo platform, other divisions of UBM may use alternate platforms. So, for example, a division may utilize one provider for a webinar and then pull those webinars onto the InXpo platform as one component of an overall tradeshow or career fair or other event. Spellman sees no conflict, however, just the UBM ethos of bringing the best service to every client using the best tools available. And InXpo’s willingness to build channel partnerships is one of the key forces behind their successful alliance.
UBM also boasts a variety of high tech channels including Light Reading, Everything Channel and COMDEX, a virtual event designed by UBM Studios for the global technology sales channel. The virtual COMDEX is actually a re-launch of the original version and a return to its original vision as a computer expo event. The COMDEX audience numbers around a million people, says Spellman, and “it still drives and touches 2/3 of the revenue that drives through technology” (approximately $424 billion according to Dataquest). The COMDEX Virtual event, designed to replicate the Las Vegas strip, is scheduled for November 16-17, 2010.
Kate Spellman, SVP, Managing Director of UBM Studios believes this strategic partnership is the wave of the future for businesses in the virtual space. “Much like the e-business wave that helped drive enterprise adoption of the web,” she says, “virtual business is the harbinger of a new era that will transform the internet from a collection of pages to a series of engaging destinations.” In the deal, UBM Studios becomes the first global media licensee of the InXpo Virtual Events Platform. UBM brings to the table an array of media divisions including UBM Medica, PR Newswire, EE Times Group, UBM Global Trade, UBM International Media, UBM Live, UBM TechInsights and UBM TechWeb.
How is this arrangement mutually beneficial? InXpo garners a wealth of resources from one of the most venerable media companies out there, while UBM Studios now has access to InXpo’s stable platform and years of experience. “They are the leader with virtual events,” explains Spellman. “They have a great user interface and good language support. They [are] looking at interactive learning. There are a lot of pluses.” UBM Studios will also be acting as a sort of proxy R&D division for InXpo, working to further develop and build out some of its functionality. Part of that work will include development of the user interface for both aesthetic and functional improvements. And while UBM Studios utilizes the InXpo platform, other divisions of UBM may use alternate platforms. So, for example, a division may utilize one provider for a webinar and then pull those webinars onto the InXpo platform as one component of an overall tradeshow or career fair or other event. Spellman sees no conflict, however, just the UBM ethos of bringing the best service to every client using the best tools available. And InXpo’s willingness to build channel partnerships is one of the key forces behind their successful alliance.
UBM also boasts a variety of high tech channels including Light Reading, Everything Channel and COMDEX, a virtual event designed by UBM Studios for the global technology sales channel. The virtual COMDEX is actually a re-launch of the original version and a return to its original vision as a computer expo event. The COMDEX audience numbers around a million people, says Spellman, and “it still drives and touches 2/3 of the revenue that drives through technology” (approximately $424 billion according to Dataquest). The COMDEX Virtual event, designed to replicate the Las Vegas strip, is scheduled for November 16-17, 2010.
Tags: InXpo, Kate Spellman, UBM Studios, virtual COMDEX
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