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Michael Doyle

Virtual Events Market Leader ON24 Expands Asian Market Presence

ON24 announced a strategic partnership with ITmedia, Inc., a Softbank Group company, designed to fuel the growth of the Japanese virtual events market.

ITmedia is a leading online media company in Japan. It also produces large-scale events and provides event and seminar production services. “ITmedia believes that the virtual event will emerge as a dominant marketing and communication tool in Japan and throughout the Asia Pacific market,” said ITmedia President Toshiki Otsuki.

“We will be delivering a complete end-to-end event solution to Japanese clients through our partnership with ON24,” said Otsuki. “ITmedia’s clients are among the most exacting corporations in the world. We chose to partner with ON24 because it is a known and trusted brand in the Global 500 segment, with a proven track record.”

“The key to our successful global expansion is to offer our reliable, scalable platform through partners like ITmedia who truly understand the subtle nuances of local market conditions and with the capacity to scale in order to meet client requirements,” said ON24 CEO Sharat Sharan.

Sharan continued, “This partnership brings together two market leaders, with strengths that are truly complementary. Both companies are committed to developing the Japanese virtual events market by offering the most innovative and high-quality solutions possible.”

Tags: ITmedia, ON24, Sharan, Sharat

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