Share 'Could the Virtual Event and Meeting Industry be Half the Size of the Soft Drink Industry in a Few Years?'

Virtual events are a means to attract and bind customers, improve customer satisfaction and customer loyalty and to achieve similar results with employees and partners. The reality is that with virtual events and meetings you can do this while decreasing travel costs—which can be about 50% of the cost of any meeting. According to the US Travel Association of the $175 billion spent on meetings in…