The Virtual Edge Institute (VEI) provides the following promotional
and market development activities on behalf of and for its Level I
Foundation Corporate members:
- Virtual Platform
Spotlight - (Educational, Demand Generation and
Lead Generation) The Virtual Platform Spotlight program is
a virtual road show that goes to member’s virtual events and
meeting platforms on a rotating basis. The Spotlight is programmed
and marketed by Virtual Edge in cooperation with the VEI member
whose platform is hosting the event. The Spotlight will have a
speaker or maximum of two and will be on topics that are on general
interest to event, meeting or marketing professionals. The goal is
to provide as many potential event producers as possible with the
opportunity to experience, firsthand, as many environments as
possible. Member hosting the event receives the registration list.
All Level I Member's platforms will be included in the Spotlight
virtual road show and will be promoted in email marketing and
website advertising.
- Virtual Edge
Newsletter - (Educational, Demand Generation and
Lead Generation) This is a monthly newsletter that seeks to
reach a broad audience of events, meeting and marketing
professionals with information, best practices and case studies
that promote the overall benefits of virtual event technology
solutions. It will also cover news from member companies. Level
I Members receive a ad button in the pdf version and an ad button
and link in the email version as well as monthly coverage of
news.
- Virtual Events
Resource Book - (Educational, Demand Generation,
Lead Generation) VEI Level I Corporate members will get
first opportunity to submit content to the resource book currently
being downloaded multiple times per day from the Virtual Edge
website. They also get a full page 4 color ad with links as well as
links in the video and demo section. VEI will continuously
advertise the free book and Level I Members will receive a monthly
list of all those who downloaded the book.
- VirtualEdge.org
Site Exposure - (Educational, Demand Generation
and Lead Generation) VEI members will have the advantage of
exposure on the VirtualEdge.org community website and be allowed to
post news, events, jobs, blogs, and other relevant content or
announcements. Level I Members receive a 180 x 180 ad banner and
link and can to post in all sections.
- Social Media
Marketing - (Educational, Demand
Generation) The Virtual Edge team will diligently seek out
and respond to tips from members on subjects that are relevant to
the virtual events and meetings industry. In some cases this may be
responding to critics of virtual events and in others correctly
positioning virtual event solutions and technology as solutions to
marketing and collaboration challenges. Level I Members where
appropriate, will receive mention in these postings.
- Ecomeeter - (Educational,
Demand Generation) The 'ecomeeter' is a program designed to
aggregate the calculations for total carbon avoided by meeting
virtually as well as measuring the relative success of the
attendees that attend the events. Aggregated data will then be used
to promote the effectiveness and benefits of virtual meetings.
All Level I Members promoted in email marketing and get website
advertising on ecomeeter.com.
Additional Opportunities for Members
- Virtual Edge
Summits - (Educational, Demand Generation and Lead
Generation) These are meshed events that seek to bring
together the leading minds and experienced practitioners in the
virtual events and meeting space to share best practices, case
studies, techniques, findings and to network with suppliers and
their peers. All Members benefit from overall industry
exposure. (Sponsorship opportunities available.)
- Market
Studies - (Educational, Demand Generation and Lead
Generation) The market studies that VEI will propose will
be aimed at aiding in the understanding of the benefits of virtual
events and meetings for marketing and collaboration purposes. VEI
will not rank or analyze platforms or environments. All Members
benefit from overall industry exposure. Sponsors receive the
list of all report recipients and ad in report. (Subscription
rates apply.)
Level II Corporate Membership Information