Dean Herington brings over 25 years of consulting and training experience to the Webcast Event Management Industry. He is an established authority in Marketing Effectiveness with proven experience in helping client organizations leverage technology to optimize the customer relationship management processes. Mr. Herington has had a privileged career in the CRM Industry, one that has enabled him to participate in pioneering some of today’s most advanced sales and marketing methodologies. As one of the CRM Industry’s early pioneers, he approaches CRM Performance Improvement as a competitive business “Strategy”, not as a technology “Project”. As a Practice Director with the WebMarketingFactory, Mr. Herington works closely with client companies to understand their overall revenue growth strategies and improve sales and marketing effectiveness through the implementation of highly customized Web Conferencing Solutions.
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