John Grosshandler; eComXpo Founder and Virtual Event Consultant
In 2004, John launched a virtual trade show and job fair called eComXpo (www.ecomxpo.com). Held twice each year, eComXpo has become the largest, highest-grossing, longest-running virtual trade show with over 8,000 attendees and hundreds of exhibitors, including Google, Yahoo, LinkedIn, Wal-Mart, Microsoft, Target and eBay. eComXpo’s market success is evidenced by its #1 organic listing on Google, out of 6 million results, for the keywords virtual trade show. On March 31, 2008, John completed the first-ever sale of a virtual trade show by selling eComXpo to Worldwide Business Research, a leading physical event producer.
While still running eComXpo, John was contracted by InXpo (the technology provider for eComXpo) to leverage his experience and help sell and implement InXpo’s virtual event platform. In this role, John worked with publishers including IDG, CMP, Ziff-Davis, PennWell, SourceMedia, 1105 Media and the Wall Street Journal; corporations including IBM, ATT, SAP, Procter & Gamble, Monster.com, Sun Microsystems, Agilent and Cognos; and associations including National Association of Realtors and HIMSS.
John is now a consultant working with firms to accelerate their virtual event success by providing hands-on assistance with strategy, sales and marketing activities. While John’s knowledge cuts across different technology platforms, he has specific experience with the leading providers in the space, including InXpo, Unisfair, On24, iCongo, CGS, Design Reactor and Second Life.
Before starting eComXpo, John had a successful 20 year career in sales and marketing roles for high technology firms, including 8 years at BEA Systems where John became their Number 1 sales representative out of 230 in North America.
John’s views on maximizing the potential of virtual events and communities have been shared as a frequent presenter, including at American Business Media’s Top Management Meeting and for the Professional Convention Management Association, as well as being featured in numerous articles in Trade Show Week, Trade Show Executive, B2B Magazine, and The Chicago Tribune. He’s also been a recurring guest on Entrepreneur Magazine’s eBiz radio show.
John lives in a suburb of Chicago with his wife and four young sons and can be reached at john@ecomxpo.com.
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