LAURIE B. BEASLEY is founder and president of Beasley Direct Marketing, Inc www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed online and direct mail programs for hundreds of companies, increasing e-mail and direct mail delivery and response rates through advanced personalization and offer strategies. A recipient of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards, Ms Beasley serves as the chair of the Direct Marketing Association of Northern California www.dmanc.org. She is an instructor in direct and interactive marketing at UC Berkeley Extension and UCSC Extension.
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