Michael Doyle's Blog – July 2009 Archive (2)

HOW LONG BEFORE A HOT LEAD GOES COLD?



For most B2B markets, the correct answer is one hour, after which the lead is no longer “hot.” (or it could be what Dennis Shiao calls an “A” lead in his blog The ABCs of Lead Follow Up http://allvirtual.wordpress.com/2009/07/04/the-abcs-of-lead-follow-up-for-virtual-events/). It’s still a lead, but it’s no better than any old lead taken from a list.



Applying a statistical measurement to extract patterns of success and failure, Dr.… Continue

eComXpo starts tomorrow and runs July 8th and 9th and targets the ecommerce and affiliate markets. What is interesting is that this event has been around for years --I think the first one was February 2005 but I could be wrong and I don’t have time to track someone who knows down—but it has been around for a long time in this business and they were producing more than one a year since it started. So what’s interesting about this? Let me share some stats.



The March 2007 eComXpo… Continue