Tarsus Advon’s MTO Summit Chicago (www.mtosummit.com/Chicago), on tap March 21-22 at the InterContinental Hotel in Chicago, is shaping up to be a can’t-miss event for show managers and meeting planners who are looking for innovative technology solutions and education to solve their technology challenges. To see who’s already signed up to attend click Here.
The two-day conference kicks off with Warwick Davies, a principal at The Event Mechanic!, hosting the Marketing Challenges Workshop.
The marketing workshop will give attendees, suppliers and buyers alike valuable takeaways on how to use different techniques to execute a successful marketing strategy.
Topics include affiliate marketing, using virtual events for long-term growth, getting to know your audience by building target personas and delivering key buyers through integrated marketing strategies. For more information and to see who’s speaking at the Marketing Challenges Workshop click Here.
The first keynote of the summit will be given by Thom Singer, a professional speaker, sales trainer and the author of seven books on the power of business relationships and networking, and an eighth on presentation skills, followed by a session about what’s next in the social media realm, with show managers from some of the largest shows in the U.S.
After the social media panel, is the opening reception at which buyers and suppliers will have the opportunity to mingle and discover ways of working together on technology needs.
The next morning kicks off with a keynote led by Eric Ly, co-founder of LinkedIn and president of Presdo. His work helped LinkedIn to achieve a user base now reaching more than 80 million and enabled the company to reach profitability.
“The Taste of Technology Breakfast Forum” will be up next, during which some of the suppliers will give presentations on their innovative technology solutions, while attendees enjoy breakfast.
Immediately afterward is a morning filled with more exciting educational sessions, including one on mobile apps, with panelists such as Tara Dunion from International CES and Darrin Stern from Koelnmesse, and another panel on how to attract attendees and make virtual events profitable, with panelists such as Michael Doyle who heads up the Virtual Edge Institute and Kenji Haroutunian, who oversaw Outdoor Retailer’s recent virtual event.
“The Taste of Technology” lunch will allow attendees the opportunity to check out the full range of technology solutions on display. After lunch will be a panel on disruptive technology with three trade show professionals talking about how technology has impacted the way their events are run.
Lastly, the conference will be capped off with the MTO Tech Awards at which technology suppliers will be honored for the very best of the best innovative technology solutions being offered to the trade show and meeting planner communities.
For more information and to register for the MTO Summit Chicago, please visit www.mtosummit.com/Chicago.