George P. Johnson and InXpo Combine Virtual and Live Experiences
InXpo (http://www.InXpo.com) and Virtual Insights Blog (http://InXpo.wordpress.com): What are the results of combining global experience marketing capabilities with a leading platform provider of virtual events? A marketing strategy that provides clients an end-to-end solution from strategy to measurement that truly integrates the live and digital worlds. Kenny Lauer, Director of Digital Technologies for George P. Johnson, provides insight into the motivations behind this groundbreaking partnership.
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