Twitter Basics for Virtual Events

In this video, Cece Salomon-Lee, director of marketing for InXpo, provides an introductory look at Twitter for events. Topics covered in this video include:


•What is Twitter?

oConversation with your community and your followers community
oFollowers: what is this, how to find new people to follow, how to unfollow
oSending public (@[username]) and private messages (D @[username])
oRetweeting: how to do this and why
oBlocking or not blocking a person

•Personal or Professional use of Twitter
oBrands: who is your audience, quality of tweets, number of tweets

•Public vs. Private
oWhy and when to keep your account public vs. private

•Twitter and Events
oBefore Twitter one-way broadcasts to an audience
oAfter Twitter everyone engages in a conversation
oIncreases event word of mouth

•Using Hashtags to Promote Events on Twitter
oResearching and creating one for your event
oKeep them short and unique and promote the hashtag

•Twitter Best Practices
oBrand your Twitter page
oProvide useful information to educate, connect and engage people
•Be Like Obama