Data is growing very fast in the world today, This means that many people are now connected to the internet or are using their mobile phone to get access to online information. In the same way, live streaming events or virtual events is gaining the momentum now than it was before. Companies, small and large are now finding it a necessity to hold live virtual events.
In this article we list some of the factors why virtual events are going to be big in 2020:
- The huge Cost reduction.
One of the reasons why virtual events have increased is to reduce costs while hosting a physical is costly in terms of materials and venues is very expensive, virtual events seem to be the opposite.
This is because online events don’t require those items like a physical venue, infrastructure and the less. And this is why a company is likely to host a virtual event and reap on this economy of scale.
- Live streaming is a top trend
This is becoming a trend for many businesses and in 2020 it is not likely to decline. With technological innovations on the rise, virtual event hosting is taking its root as compared to the traditional event arrangements.
- Larger audience and increased visibility
Now with virtual many people having access to the internet and being able to stream from their mobile phones, a company will no doubt reach a very large audience using virtual event. Virtual events have also variations like 3HD and as such a large audience can view an event and as well interact as the event proceeds.
- Immersive and unforgettable experiences
They are a unique way of giving life to any creative training event, as they are graphic images that represent a person in a virtual world. How a virtual avatar can interact are infinite, and they can even have conversations and speak through voice over IP in a natural way, exchange any kind of information and even express their emotions through animations, such as applause or greetings.
- Multiple application scenarios
Another reason why virtual events are on the rise is the fact that they present a company with different scenarios to monitor and react to the attendees’ needs. For instance, an HD scenario allows the attendants to interact with others in different geographical locations. Also,a company is in a position to respond to the attendees’ queries live and be able to make instant decisions.
- Increased demand by attendees for personalized events
The demand for virtual events by attendees is in the rise. Many people prefer live events as compared to the normal events of a company like a social blog. This means that the virtual event will reach a large audience and have a huge impact on the marketing activities of a company.
- Comprehensive follow-up of event attendees
Virtual events present a company with a golden opportunity for a follow-up. This has been made simple because virtual events allow the organizers to monitor online reactions. It is thus possible to record and follow up on potential buyers This is something that could not be possible with physical events.