Forget “Content is King”; You’d Better Start Thinking the “Attendee is King”
Many physical event and meeting producers know how hard it is to get an audience. Virtual events have become an …
Claire
Once You Go Hybrid You’ll Never Go Back—Hybrid Event Drives Physical Event Attendance
Originally driven by the poor economy and the concern for customer travel restraints, Cisco Live, Cisco’s annual customer conference, stepped …
PR Can Win Big with Online Events-but We Must Adapt the Concept of ‘People Skills’ to the $400 Million Virtual Workplace
Though it makes many of us bristle, “people skills” have long been associated with the public relations profession. How, then, …
At 19,000, Cisco Sets the New Bar for Business Critical Virtual Meetings and Events
Cisco Maps the Future for Collaboration and Marketing It may not be the largest virtual event ever, but it was …
Two Recent Surveys of Marketing Professionals Shed Light on Trends in Virtual Events
Plus a study soon to be released looking at the barriers of adoption to 3D immersive virtual worlds for business. …
Who is Responsible for Your Virtual Event’s User Experience?
It has been a busy few weeks for virtual events and we have had the luxury to attend a few …
Forbes in a Funk over Virtual Meetings and Events
The new Forbes Insights document titled Business Meetings, The Case for Face-to-Face poses the question: Can webconferences, videoconferences and other …