Show Article with category "Event Marketing"

Events are the hottest thing in the marketing industry at present. More and more business owners continue to embrace this form of marketing, primarily because of its result-oriented nature. A study by EMI & Mosaic shows that about 70% of people become a regular customer of a specific brand after attending marketing events. The same […]

In-person events are gaining ground in the modern iteration of marketing. More and more consumers continue subscribing to the idea of live events, as opposed to other forms of indirect marketing events. According to a recent study by EvenyMB, about 52.6% of business owners increase their investment in tech events every year. Technology, of course, […]

As it is with any form of marketing, brands invest in it because they expect to gain something valuable in return. Now, this “something” can cover a wide range of prospects from successful brand exposure to the number of generated leads, etc. As you can imagine calculating the value out of the event marketing venture […]