This is the series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid content, sufficient promotion time, etc. – there are also key …
Marketing Guide: 4 Tips for Marketing Your Virtual or Hybrid Event Read More »
Facebook is often the first social media stop for most businesses, such as the meetings and events industry – probably because it has the largest base of personal users (somewhere between 890 million and 1.11 billion, depending on who you …
How To Promote An Event On Facebook: 25 Things You Need to Know About Facebook Read More »
Before you can time your run, you need to have your story ready. Think about it, if you had a chance to sell your launch to an audience, you’d better have your pitch (story) prepared and ready to roll. I’m …
Timing Your Run: Trick to Building Your Story Quickly Read More »
Building a strong sales funnel is one of the most important elements of your marketing plan. A well structured Sales Funnel ensures that it passes interested prospects through your campaigns in a constant flow without your direct involvement. It saves …
6 SEO Tips To Improve Your Event on Google and Boost Attendance – If your event website is underwhelming, there are a number of free! steps you can take to be found in search engines, to connect to social media, …
6 SEO Tips To Improve Your Event on Google and Boost Attendance Read More »
When it comes to online purchasing, the visuals you apply whether it be an Ecommerce store or service proposition will go a long way to dictating whether your customer proceeds or not. That means website owners have to work twice …
When hosting or promoting an event, there are many different social media platforms to use in order to get the word out. Instagram Stories is a great option for those looking to reach a younger demographic. Social media platforms like …
10 Steps to Promoting Your Event with Instagram Stories Read More »
As it is with any form of marketing, brands invest in it because they expect to gain something valuable in return. Now, this “something” can cover a wide range of prospects from successful brand exposure to the number of generated …
Measuring Event ROI and Event Marketing Attribution Read More »
LinkedIn Marketing is an underutilized yet highly effective tool in event promotion. It allows users to target their audience with laser precision, increasing the chances that attendees will be interested in the event. LinkedIn also offers a wealth of features …
Top 7 Ways LinkedIn Marketing Boosts Event Promotion Read More »
