Pricing Strategy – I often come across businesses that set their ticket prices very low to attract bigger crowds. The problem is that their brand, sales, marketing and even the […]

Pricing your products or services well is important for business sustainability. What happens when you lower your standards or sell yourself short just to get to your markets? Well, you […]

Your launch story is simply how you present information to your prospects. What are you about? Why should they care? I’ve always wondered why some launch stories hit it big […]

How to Make Your Event Impactful: Reputation and Credibility – Marketing is all about spreading the word to the right people at the right time. There isn’t any exact formula […]

Keywords determine your website structure and thus your web marketing plan and social networking strategy. Site pages should be planned in levels. The index page is at level 1. The […]

Facebook is often the first social media stop for most businesses, such as the meetings and events industry – probably because it has the largest base of personal users (somewhere […]

If you’re like most organizers, you spend a lot of time making sure your event goes off flawlessly. Ensuring your attendees have a great experience is always your top priority. […]

This is the series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid […]

Before you can time your run, you need to have your story ready. Think about it, if you had a chance to sell your launch to an audience, you’d better […]