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Event Marketing

Marketing Guide: 4 Tips for Marketing Your Virtual or Hybrid Event

This is the series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid […]
  • 1 min read
  • Dec 28, 2020
Event Marketing

Timing Your Run: Trick to Building Your Story Quickly

Before you can time your run, you need to have your story ready. Think about it, if you had a chance to sell your launch to an audience, you’d better […]
  • 4 min read
  • Dec 25, 2020
Insights

Social Media Insights: Changing the Selling Process

What ever happened to an old-fashioned phone call? Even in the workplace, email is slowly replacing the phone. More professionals favor email over the phone in the workplace and this […]
  • 2 min read
  • Dec 24, 2020
Insights

Marketing Insights: Good Marketing is a Philosophy

You’ve said that good marketing results are about “philosophy,” not necessarily engagement. Philosophy? What’s up with that? I’m glad to answer that; the issue that people have is that they […]
  • 2 min read
  • Dec 22, 2020
Insights

How to Enhance Meeting ROI? Try This Guided Meditation

Every meeting is an investment in time – one that that ideally yields a significant return. To enhance the ROI of meetings, plans often focus on preparing everything well with […]
  • 3 min read
  • Dec 21, 2020
Event Marketing

How to Promote Your Events with These 8 Pinterest Pointers

Pinterest is one of the best social media platforms to appear in the meetings and events industry. If you have a strong female-to-male attendance ratio, it might be worth a […]
  • 2 min read
  • Dec 19, 2020
Event Marketing

How to Market on LinkedIn: 5 Areas of LinkedIn to Help Promote Your Business

Though most people think of LinkedIn as a professional networking service – which it is – don’t make the mistake of overlooking this social media gem as a place for […]
  • 2 min read
  • Dec 17, 2020
Insights

10 Tips on How to Engage a Remote Audience

Engagement has become the issue of the day. Companies want to engage customers. Teachers want to engage students. Associations and community managers want to engage members. We’ve moved from trying […]
  • 1 min read
  • Dec 15, 2020
Insights

Mobile Event and Conference Apps: 12 Tips for Improving Adoption of Mobile Event Apps

Adoption rates of mobile event apps in the meetings and events industry are soaring – sometimes as high as the 90th percentile. Your rate of adoption will depend upon your […]
  • 2 min read
  • Dec 14, 2020
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