This is the series of short articles on marketing your digital event. Though much about audience acquisition for digital events mirrors your activities for physical events – great databases, solid […]

Before you can time your run, you need to have your story ready. Think about it, if you had a chance to sell your launch to an audience, you’d better […]

What ever happened to an old-fashioned phone call? Even in the workplace, email is slowly replacing the phone. More professionals favor email over the phone in the workplace and this […]

You’ve said that good marketing results are about “philosophy,” not necessarily engagement. Philosophy? What’s up with that? I’m glad to answer that; the issue that people have is that they […]

Every meeting is an investment in time – one that that ideally yields a significant return. To enhance the ROI of meetings, plans often focus on preparing everything well with […]

Pinterest is one of the best social media platforms to appear in the meetings and events industry. If you have a strong female-to-male attendance ratio, it might be worth a […]

Though most people think of LinkedIn as a professional networking service – which it is – don’t make the mistake of overlooking this social media gem as a place for […]

Engagement has become the issue of the day. Companies want to engage customers. Teachers want to engage students. Associations and community managers want to engage members. We’ve moved from trying […]

Adoption rates of mobile event apps in the meetings and events industry are soaring – sometimes as high as the 90th percentile. Your rate of adoption will depend upon your […]