Video production is a big deal and is not just a trend anymore. Indeed, it’s the backbone of modern marketing. Everywhere you look, from Instagram Reels and TikTok tutorials to polished YouTube explainers and Facebook ads, businesses are using video content and work with video production companies to sell whatever service or goods they provide.
And as a small business owner, you’re probably thinking, “Yeah, I know I should be doing more video…” but then you feel stuck.
Because a good video production and communicating it is a multi-layered process. It is involving strategy, good sound, lighting, creative script and professional editing, maybe more situations according to case. Trying to become a video expert, actor, editor, and strategist overnight on top of everything else? That’s a recipe for burnout.
However, “Companies say they’ll invest more in video marketing channels in 2025. (HubSpot 2025 State of Marketing)” https://blog.hubspot.com/marketing/video-marketing-statistics
Why Outsource to A Video Production Company?
That’s where a shift in mindset comes in. Because you bring in a pro for your taxes, a designer for your logo and maybe a web developer for your site. You do this because their expertise saves you time, stress and costly mistakes.
When it comes to video, outsourcing to a video production company can be a total game-changer for a small business. It’s not an unnecessary expense yet, it is a strategic investment that frees you up to focus on your zone. “businesses spent more on digital video ads ($85 billion) than on traditional TV ads ($59 billion) (Statista)” https://blog.hubspot.com/marketing/video-marketing-statistics
Here’s why it just makes sense:
1. You Get Pro-Level Quality Without Pushing Yourself Becoming a One
A video production company comes equipped with all necessary gear such as high-resolution cameras, professional microphones, lighting kits and advanced editing software. Actually, more importantly, their know-how to use it. They understand the all tech details like framing, coloring and sound design, etc.
2. It’s a Huge Time Hence Money Saving
Let’s break down what creating a single video in-house actually takes:
- Strategy & Planning:2-3 hours
- Scriptwriting: 2 hours
- Filming Setup & Execution: 3-4 hours
- Editing : 5-8 hours
Now, imagine what you could do for your business with these extra hours. You could be serving clients, developing new products or give a break.
3. It’s More Cost-Effective Than You Think
If you think you can afford it, let’s consider the hidden costs of doing it yourself:
* The cost of your time (calculate your own hourly rate x 20 hours).
* The cost of purchasing equipment (a good camera, mic, lights, and software subscriptions add up fast).
When you outsource, you pay a predictable project fee. There’s no equipment to buy, no software to learn and no wasted hours on a learning curve.
4. They Bring Strategic Insight You Haven’t Considered
A good video production company isn’t just a crew for hire, they are creative partners. They can help you define your core message and a road map to send out that message in visual means. And also they can determine the best type of video for your niche.
5. Consistency Along All Content Platforms
One of the biggest challenges of DIY videos is maintaining a consistent look and feel across. Your brand colors, fonts, tone and style should be recognizable in every video. A production company will develop a visual style guide for your videos. This guide will form social media clips to full-length testimonials and create a brand identity along the way.
6. Your Content Will Actually Get Published
How many half-finished video projects are sitting on your phone or hard drive right now? For most busy entrepreneurs, this means “it will never happen.” When you hire a team, you get a partner who is accountable to a deadline.
So we can remind ourselves that your role is to be the visionary for your business. By partnering with a video production company, you can use their expertise without pain.