The Rise of Purpose-Driven Sponsorships: What US Consumers Expect
As a veteran in the US events industry, having steered countless activations from conceptualization to execution over the past 15 …
Claire
Gluten-Free Catering Options Everyone Can Enjoy
Planning a party or gathering can feel a bit like a puzzle, especially when you’re trying to make sure everyone …
Top Event Sponsorship Trends Shaping the US Market
The U.S. events industry is a dynamic landscape, and understanding the evolving trends in event sponsorship is paramount for delivering …
Calculating Cost-Per-Acquisition for Brand Sponsorships
Calculating Cost-Per-Acquisition (CPA) for Brand Sponsorships: A Senior Producer’s Blueprint for Maximizing ROI As a veteran of the US events …
Anniversary Dinner Catering: Bringing Fine Dining Home
So, you’re thinking about making your anniversary dinner extra special this year, but the idea of a packed restaurant, a …
Lead Generation Through Event Sponsorship: Does It Really Work?
The question of whether event sponsorship truly delivers on lead generation is a perennial one, often debated in boardrooms and …
Using Social Listening Tools to Track Sponsorship Engagement
The unsung heroes of any major event, be it a sprawling trade show or an intimate executive retreat, are often …