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Once the conversations have started, instigating a buying frenzy isn’t difficult. When you’re sure that demand is still high and people are still talking about your event, close off the […]

An event must be memorable enough to get more attention and exposure in the future. Especially for a corporate event that needs to maintain the relationship of the company and […]

At the moment, a lot of events are rapidly transitioned into virtual due to the COVID-19 pandemic. For now, the sense of urgency makes virtual event become the temporary solution […]

Hosting hybrid events has been around for some time. However, they are not as mainstream as virtual events. But with the world grappling with coronavirus pandemic, it is a great […]

Authority bloggers and original thought leaders gather a lot of attention in the social media landscape. Just like in real life, you look up to those people whom you think […]

To keep up with today’s pace – businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; […]

See, just like any marketing effort, your emails are messages that are going out to your prospects. When mapping out your event launch strategies, you need to plan how to […]

Pricing Strategy – I often come across businesses that set their ticket prices very low to attract bigger crowds. The problem is that their brand, sales, marketing and even the […]

Your launch story is simply how you present information to your prospects. What are you about? Why should they care? I’ve always wondered why some launch stories hit it big […]