Show Article with category "Insights"

As marketers, its important we make a plan before we charge into any tactic, virtual or not. Without a thoughtful strategy, we increase our risk of exposure and the chances of missing ROI objectives. This is normally a mortal sin for marketers, and especially risky in this economy. Adopting reactive postures for short term gains […]

This post is directed towards people who are launching products, offering services or simply providing their own event management services. If you’re running your own firm, you can focus entirely on getting business instead of pleasing supervisors. This usually equates to getting customers and making sure they are happy. The issue is that it isn’t […]

There has been a lot of discussion in the business world lately about a relatively new genre of events, “hybrid meetings.” Briefly, the term “Hybrid” refers to an event containing both “Live” and “virtual” components working together. In Wikipedia, the term “hybrid” is defined as “the combination of two or more different things, aimed at […]

(The intent of this example is for you to be able to get a better idea on how to produce your own Buyer Persona or Profile) Virtual Edge is the premiere community site and event providing education, training, news, and research for who are involved in the: Decision to launch virtual events, hold virtual meetings […]

What is AI? Artificial Intelligence (AI) are machines designed to act and think like humans. It is a simulation of human intelligence. Its algorithms make decisions using real-time data most often. From digital assistants to chatbots, 77% of consumers are already using AI technology. It ranges from big data analysis to popular chatbots like Siri […]

What is B2B Event Marketing? People interacting with people fosters greater sales than any other channel. Knowing this statistic, it’s only fair that buyers and wholesalers accelerate the buying process by minimizing middlemen. A good B2B event marketing strategy will drive such campaigns. The in-person attendance of the vendors through B2B event marketing makes it […]

Are you tired of all the hassles of complicated online event registration? Do you want something more convenient and hassle-free for your next event? If yes, then this article is exactly what you need. Here are some of the best online event registration platforms worth considering in 2020. These virtual event registration platforms are not […]

Many event organizer are seen to turn to hybrid events during this pandemic instead of cancelling or postponing any upcoming event. Individuals who are not familiar with the virtual ambiance have some main areas for focussing on when they start. It comes with broadcasting or recording any live event, creating chances for engaging the audience […]

Hybrid Events – In recent times, trends related to gatherings, events, and conferences have changed drastically. Virtual events have become the new normal, but live events will always be of immense importance in certain aspects. This is where hybrid events come into play. You can now reach a wider audience without worrying about the capacity […]