Show Article with category "Insights"

Event planners are no strangers to last-minute glitches. But it is safe to say that no one foresaw how COVID-19 could bring such far-reaching consequences. Or how severe its ramifications could turn out to be. But organizations, including IBM, Microsoft, Apple, and the Wall Street Journal, do not underestimate the importance of events in business […]

Hosting hybrid events has been around for some time. However, they are not as mainstream as virtual events. But with the world grappling with coronavirus pandemic, it is a great time to introduce hybrid events to keep business running. For the uninitiated, a hybrid event is where you combine live streaming using technology with in-person […]

With half the world under different stages of lockdown due to the Coronavirus, it has tested the caliber of even the most capable event managers. These talented and resourceful individuals are no stranger to handling disasters and last-minute crises where events are concerned. To say that this current pandemic has affected businesses is an understatement. […]

According to a survey published by NewVantage, the percentage of companies investing in Big Data and AI initiatives rose from 97.2% in 2019 to 98.8% in 2020. This includes some of the biggest companies, including Google, JP Morgan Chase, Glaxo Smith Kline, and Bank of America, among others. But how exactly are these innovations driving innovation […]

Events are the hottest thing in the marketing industry at present. More and more business owners continue to embrace this form of marketing, primarily because of its result-oriented nature. A study by EMI & Mosaic shows that about 70% of people become a regular customer of a specific brand after attending marketing events. The same […]

In-person events are gaining ground in the modern iteration of marketing. More and more consumers continue subscribing to the idea of live events, as opposed to other forms of indirect marketing events. According to a recent study by EvenyMB, about 52.6% of business owners increase their investment in tech events every year. Technology, of course, […]