XpoTalk TV: Liz Miller of CMO Council and the Challenges of Marketers for 2009-2010

Liz Miller, Vice President of Programs & Operations, CMO Council, sat down with us to discuss some of the issues that marketers are facing. The CMO Council is an organization of 4,500 senior-level marketers from around the globe. Here is a summary of the video:

Retain and Activate Loyal Customers
- It's about "retention, retention, retention"
- How can this be done faster, for less money, better
- How can I engage in this programs and get the most out of this through measurment

The "AIG" Effect on Marketers' Event Strategies
- 2009 is the year of the customer experience
- All events - online or offline - how do these individual touchpoints to consumers are optimizing the consumer experience
- How to keep the customer experience from online to offline to online and so on
- Amazing online technologies to collaborate with one another and how can these be leveraged and event spaces to deliver timely communications both online and offline