Measuring Event ROI and Event Marketing Attribution
As it is with any form of marketing, brands invest in it because they expect to gain something valuable in …
Event Marketing
Event Insights: Credibility Based Marketing
Although social marketing is great for driving traffic to your events and building pre-event hype; it still needs to be …
Event Insights: Pricing Paradox
Pricing your products or services well is important for business sustainability. What happens when you lower your standards or sell …
Mind Mapping: Benefits of Using a Mind Mapping
Ever wondered how our mind segments thoughts in little pockets and somehow manages to form links and relationships with them …
Use Of Keywords In Determining Website Structure: How To Use Keywords in Your Content
Keywords determine your website structure and thus your web marketing plan and social networking strategy. Site pages should be planned …
How to Promote Your Events with These 8 Pinterest Pointers
Pinterest is one of the best social media platforms to appear in the meetings and events industry. If you have …
Here Are Some Considerations and Questions To Ask Yourself When Building Lists: The List Building Strategies
1. Where (in your sales funnel) are you going to place a squeeze page to capture names and email addresses? …