Learning from examples of event sponsorship to obtain funding operational costs is fundamental. When event planners create an event or activity that involves many people or not, it will definitely require operational costs.
Now these operational costs are very useful to support an event or activity so that it runs smoothly and according to plan. In general, contributions are made between members and sponsors are sought by making a sponsorship proposal.
In looking for sponsors, you as an event planner must provide an offer and aim to share the same benefits. The sponsor will not feel disadvantaged since their funds are used properly. Likewise, you will be greatly helped by them.
This is what will make event planners not find it difficult to find sponsors since they believe that you are an honest and reliable team.
What You Should Emphasize in the Sponsorship Proposal
When making a sponsorship proposal, state other income so as not to cause doubtful impressions from the sponsors. Therefore, you should first know what to highlight in sample of event sponsorship proposal.
- To the Point. Use clear and firm language, not long-winded language so that the sponsor does not know how to read your proposal. Also make sure you use formal language in making proposal.
- Show Benefit. Show the advantages of the activities that you make by designing them in details. This will make sponsors have a clear idea of whether or not some participants or visitors buy sponsored products.
- State Clearly the Terms of Cooperation. Determine the form of cooperation with the sponsor. Cooperation with sponsors is usually in the form of selling sponsored products with specific targets. Read various sample event sponsorship agreement to deepen your understanding.
Sometimes placing a brand symbol or sponsor’s brand on posters, banners, banners, and others includes in the agreement. If the event you manage requires a fairly large budget, usually the sponsors will ask for reciprocal back and forth.
It could be by selling their products by building a stand at the event location. However, if the event budget is small, then generally the sponsors do not demand big reciprocal.
The Target of Sponsorship Proposal is not Funds but Profits for the Sponsors
Try to make the proposal that you are going to propose to be different from the proposal of other parties and has its own unique offer. So, keep on learning from examples of event sponsorship.
There are many kinds of sample event sponsorship request letter which do not specify clearly and in detail for what budget you will receive later. That way, sponsors will feel hesitant to spend their funds to sponsor your event.
As beginners, you should not be ashamed to learn, read and ask the experts. You must be professional by learning from those who are experts and then observing, imitating and modifying both proposals and activities.
Remember, the event sponsor proposal is not only about your events which want to be sponsored for funding. Also pay attention to what to offer event sponsors so that potential sponsors really feel they have benefited from the funds they spend.