6 Guidelines for Digital Retailing

  • 2 min read
  • May 14, 2020
6 Guidelines for Digital Retailing

According to Cox Automotives, having accessible digital retail increases sales by 51%. It provides important product information, increases departmental profits, and allows valuable interactions with the customers.

To increase efficiency, profitability, and create loyal customers, here are a few guidelines you have to make a physical shift on customer dealership. So here are a digital retail guidelines that will help you reap sustainable benefits in the short and long run.

  1. Sell an Experience, Not Price

Since most customers browsing a webpage for goods often feel like they are interacting with a pre-programmed robot, they tend to be abrupt and brief. Using an opportunity to remind them of the real people behind the scene who cares about their needs change their perspectives. So when there is a query, reply with empathy, sincerity, and humility so that the customer feels that the product meets their emotional requirement as well. Try to give them the same experience as you would in person.

  1. Set Expectations and Keep moving

In order to each customer’s experience more rewarding, outline the next step in each page no matter which process they are in. This will create some level of expectation, which will motivate them to make the next move. Make clear points on how it will benefit the customer for each step that they take to hold their attention and thrill to move forward.

  1. Allow Self-service Through Search Tools

When customers can map out the exact qualities they are looking for in a product, it makes them feel like they are in charge. When giving them the options to choose a design, color, or size, it works more effectively than presenting them what you want them to buy. Allowing customization of product searches not only makes it easier to please them but also moves the deal faster.

6 Guidelines for Digital Retailing

  1. Stay Connected

Make sure that your website has an in-store experience with a virtual setting. This will make them feel at ease and allow you to set up a deal with the customer and shorten the ordeal. Your customers must get the same information as they would in an in-store purchase.

  1. Acknowledge Previous Steps

Whenever a customer goes through a product, make sure you have the tools set in to save the steps so that they can pick it up right where they left off. You can set up automatic acknowledgment greetings after every step to keep track of the information they have already provided.

  1. Personalize Information

With pop-up message bars, use the first name whenever possible. Make sure that you respond with precise answers and remind them that their feedback is valuable to serve them better.

Besides these basic steps, make sure that you clearly define yourself and the services you provide on the home page. Creating transparency through write-ups and putting out feedback and deliveries made for previous clients also add accountability to your brand.