Pivoting to Virtual Events

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Pivot to Virtual – Technology equips us with the ability to customize every aspect of hosting virtual events. The 2019 Coachella Livestream on YouTube garnered over 82.9 million views, its highest record so far. It is evident that our society has been integrating into hybrid events for some time now.

Mastering the workings of virtual events has become more important than ever. Social distancing and health restrictions are forcing both business professionals and costumers to travel less. A large percentage of in-person business events have been canceled due to the coronavirus pandemic. At a time when traveling isn’t the wisest decision, the safest bet is virtual events. But virtual events take planning, production, and technology.

Pivoting to virtual events is the best option for delivering the same experience to your audience as that of an in-person event. To convert your virtual events into a successful event, you have to find ways to monetize the event, seek sponsorships, and deliver.

Pivoting to Virtual Events

Earlier this year, Cisco decided to pivot, Cisco Live, its mega-conference into a virtual event. The event became a huge hit. They took an intelligent approach by reducing the content into bite-size sessions and implementing social media platforms to engage with an online audience.

Integrating to virtual events

Virtual events have been proven to be a beneficial substitute in the time of a crisis; however, their benefits do not come with limitations. There are many social media platforms these days that offer free live streaming features. Virtual technology offers face-to-face conferencing tools, and these tools are easily accessible from anywhere.

The key benefits of pivoting to virtual events can bring about significant growth in your business in the following ways.

Increase accessibility: There will be no restriction in attendants, due to location. Anyone from anywhere in the world can attend your event.

Reduction in the budget: Virtual events cost less to organize in comparison to in-person events. In an online event, you do not have to secure a physical venue or worry about the catering options, which take away a huge burden in terms of expenses.

Improves convenience: Most virtual events record their events. This gives your audience the ability to easily have access to past events whenever and wherever they wish.

Reduces carbon footprint: Online engagement and participation take away the unnecessary wastage of papers and other miscellaneous resources, which we usually use in face-to-face events.


Canceling upcoming events can be discouraging for your audience, and it also creates a bad rapport for your brand. You might have to cancel your events due to the ongoing pandemic. But if you consider the option of virtual events, then you will have limitless ways to mold your event. Pivoting to virtual events can be daunting at first, but your audience will appreciate your virtual substitute experience.

Virtual events will allow your audience to be part of your great event, and they can do it from anywhere in the world. Before you delve into the world of virtual events, you might want to invest in a reliable event management system for a smooth transition. Incorporating virtual technology into your future events will keep your audience intact and create convenient options for everyone.

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