How to Promote Your Event on Social Media – Are you not satisfied with the number of attendees on your virtual events? Are you looking for the best ways to promote your next event on social media? If yes, you’ve landed on the right page!
Social media is a great way of reaching out to more and more people. No matter the kind of event you are hosting, you can find a versatile range of audiences on social media. Platforms such as Facebook, Twitter, Instagram, Snapchat, etc. give you a great opportunity to promote your events and attract an impressive number of visitors.
So, without further ado, let’s jump into the top 5 ways of promoting your event on social media.
Promote Your Events Through Your Guest Speakers
In most cases, your guest speakers will already have a social media account and their own fan following. You can use this as an asset for promoting your events.
You can either share the events by mentioning and tagging them or request them to post about the upcoming event on their accounts.
Also, if your guest speakers are social media influencers, there are high chances that most of their followers will register for the event.
Use the Facebook Event Page
The Facebook Event Page may not be effective for massive events. However, if you are hosting a one-time event or if you are targeting a limited group of audience, you can use the Facebook Event Page to its maximum potential.
Hashtags are not only trendy but are great tools for promotion. So, try to come up with an attractive hashtag relevant to the event and use it every time you promote it. This is a great way of leaving a mark and creating a social buzz.
However, make sure that your hashtags are short, simple, and fun!
Hold Fun Contests on Social Media
Another effective way of promoting your event and reaching out to more people is by running some cool contests on social media. Maybe you can give some small giveaways and, in return, ask your followers to share your events with their friends.
Or, you can also ask a few questions and ask your followers to post the answer with your event’s hashtag. And give some exciting discounts to the winners.
However, before holding such contests, it is best to contact a lawyer and make sure that your contests are as per the state’s legal rules.
Use Paid Social Media Ads
This is a great way of reaching out to more people, even internationally. While using paid social media ads, you have the ultimate control of where and how to launch the ad campaigns. Thus, you can easily capture the attention of your targeted audience.
Also, paid ads are a great way to promote your events on Facebook. Since Facebook Event page limits your audience reach, you can add ads on Facebook to extend your reach further.
Claire is a event enthusiast who spends her free time indulging in writing reviews, journals, short stories, and some helpful tips for articles. she aspires to educate and inspire people through her contents. Helping producers of virtual events and meetings share best practices and techniques for producing virtual events and building virtual communities.