Show Article with tag "Event Marketing"

In-person events are gaining ground in the modern iteration of marketing. More and more consumers continue subscribing to the idea of live events, as opposed to other forms of indirect marketing events. According to a recent study by EvenyMB, about 52.6% of business owners increase their investment in tech events every year. Technology, of course, […]

The key to any successful virtual event is using effective marketing strategies. While there are numerous ways to make your content engaging, generating leads, and increase attendees is what makes the event most productive. So here are some of the most effective steps for marketing a virtual event. Create Attractive Event Page Use eye-catching graphics […]

As it is with any form of marketing, brands invest in it because they expect to gain something valuable in return. Now, this “something” can cover a wide range of prospects from successful brand exposure to the number of generated leads, etc. As you can imagine calculating the value out of the event marketing venture […]