The Ultimate Guide to Virtual Events in 2020

  • 2 min read
  • May 11, 2020
The Ultimate Guide to Virtual Events in 2020

Creating a virtual event requires careful planning, promotions, engaged attendees, and significant subjects for a target audience.

For a successful virtual event, you have to set a goal and have a well-curated itinerary. So here is an ultimate guide for newbies to create engaging and successful virtual events this year.

Promote Events

Virtual events stand out more than podcasts and blog posts as people are keener on interactive activities. So for an event to be successful, you need to put out a good reason for setting it up. The event has to grasp the attention of potential attendees, and for that, you need promotions.

Talk about your topics and send out snippets of what the event will offer by cross-connecting social media and even emails. Collaborate with influencers or businesses with your same interests.

Target a Niche 

Sure, the market is vast, and there are plenty of events already out there, but to make your event stand out, narrow down a niche and target unique topics.

You will be amazed by how many people can relate to even the most personal issues you are willing to share! Once you select a subject of your interest, even if you are not an expert, you can continue to grow and learn along with your audience.

Just make sure you are consistent with the way you present the topic and then monopolize it.

The Ultimate Guide to Virtual Events in 2020

Create a Unique Hook

Four your summit to grasp more loyal attendees, think out of the box.

Do something no one else did before. Or, break records in your niche. Have a separate theme or format for your summit so that your audience will recognize you even if they spot your products anywhere else.  

Planning the Event

Planning is a crucial part of hosting a virtual event. You will have to establish a date, duration of the session, and the plan within the summit dates.

You will also have to carefully consider if you want a live or pre-recorded content and if you will charge your attendees or not.

Also, make sure that you give out proper instructions and tools to your attendees before the appointment and always have a backup plan in case there is a connectivity issue.

Engage Attendees 

Whether you are using webinars, virtual conferences, or hybrid events to set a summit, make sure that the attendees are engaged but making it interactive. You can set up keynotes and employ live polling during the session, or you can set up Q&A time after the session.

Linking your event to mobile apps will also keep them engaged by allowing attendees to chat, meet, and even have personal virtual discussions one-on-one.

At first, starting an event may take extra effort, creativity, and some technical know-how. But you can also hire virtual event planners, or attend a virtual career fair to guide you through digital retailing. Once you become more accessible, you will see how much cheaper and convenient it is, especially when there are no other alternatives to physical meetings.