The most basic and important skill that you must have to hold a charitable event is communication. Communicating requires its own art, especially if your communicants are important person who often become donors of fundraising for social causes.
Therefore, knowing the basics of good communication techniques is a necessity. The way you convey something is appropriate to make them feel appreciated and recognized so that they are happy to continue to be regular donors of charitable event.
Basic Skill You Must Have to Hold Charitable Event
You have to train and get used to organizing the words you will say when conveying things about the event you are managing. Without you realizing it, there are actually some words that have a magical effect on human psychology.
- Most donors are lazy to listen to talk that revolves around “us” and “us.” In fact, the “you” greeting is the most important word in their world since it makes them feel welcomed, loved, valued, and important.
- Thank You. Donors expect expressions of gratitude and appreciation for what they have given. Say the word “thank you” into your speeches followed by the sentence ‘for your gifts, referrals, suggestions and support.
- Would You. Remember at all the correspondence you’ve had with donors, how many times have you said the word “Would you…?” If it’s only once or twice, you haven’t issued a powerful move to build a sustainable relationship with them.
Managing charitable events are not the same as managing marketing or birthday events. You must be able to make those who attend the event feel they have to take part to help whoever or whatever you are fighting for.
After knowing the important basics for managing a charitable event, you must know how to organize a charitable event next. You need to highlight that the main purpose of a charitable event is to raise funds.
Setting up Charitable Event
First, you have to determine the idea or theme that you want to apply to your charity event. There are various kinds of charitable event ideas that you can use and adapt to your event.
If your team has a talent for sales, you can try garage sales ideas. Potential donors do not fully contribute their money. They can get items that they want and donate at the same time.
The idea of a music competition or concert also seems fun for you to try. Usually, these two charity ideas are aimed at young people who really like them.
You can also apply for collaboration with certain artists who want to be invited for free to charity events. That way, potential donors will be more enthusiastic to attend the event and contribute.
After determining the idea or theme for your charity event, you need to make good planning so that the event will run smoothly.
Start by implementing a clear goal then deepen the idea of a charity event by creating engaging content. After that, you and your team must carry out regular promotions both offline and via social media.
Creating a charitable event planning is not as easy as it seems. It is necessary to bring out and bring together diverse ideas that involve your team as a whole for maximum results.