Selecting the Right Content for Your Live Stream – Video marketing is a powerful content marketing strategy used by brands to communicate their story. Many people would rather watch a video than learning something by reading about it. This is the power of visuals! 57 percent of companies are planning to spend more on streaming technologies in 2020 compared to 2019.
And do you know what people love more than videos? Live streaming. What makes a live stream stand apart from a normal video is the raw connection with the audience. Brands use content live stream to build relationships with their customers and prospects.
What Is Live Streaming?
If you’re looking for a way to connect with your customers in real-time on a large scale, there’s nothing better than conducting a live stream. It’s the digital alternative to an in-person event where you would promote your business. The live stream is effective in reaching people far and wide across the globe.
There are many reasons that brands use live streamlining. Here’s why you should consider it too. Engage with your target consumer base. A Brandlive survey says that more than 74 percent of businesses use online live stream to communicate with their patrons and to attract potential consumers. You’re putting a face behind the brand and allowing people to recognize your brand better.
Live streaming is just like any other event. From fashion to the food industry, all types of brands can employ this unique content marketing strategy for their good! As long you satisfy the industry and the brand missions through your content live stream, it’s sure to be a hit among the consumers!
How to Choose Content for Live Stream?
Choosing content for an engaging live stream can be a tedious process. With an overflow of information on the internet, it can get monotonous at times. We bring you some easy content ideas for a live stream that you can give a personal twist to!
Share important announcements or live events.
You can engage the audience if you’re attending an important conference, workshop, or launch in your field.
Give behind the scenes peeks
Your audience would love to have an exclusive behind the scene peek at some of your business operations. Conduct a brainstorming live stream to take in suggestions for creating a product/service.
Instead of writing an extensive blog, you can host an interactive Q&A with your audience to answer their doubts.
Conduct a webinar
An online seminar or workshop on something you’re experts in is a great way to attract customers.
Get your brand’s CEO or an eminent industry expert from your field and host an interview over a live stream.
Planning content for the live stream is like planning for any other event. You need to carefully analyze the three W’s, namely who, what, and where to select the best content for live stream.
Analyzing the target audience, then selecting a content idea for the live stream, and finally choosing a good platform where you can host it. These are the very essentials of choosing content for an effective live stream.
Selecting the right content for the live stream doesn’t have to be this difficult! Choose from these popular content topics to kick start your brand’s live stream!
Claire is a event enthusiast who spends her free time indulging in writing reviews, journals, short stories, and some helpful tips for articles. she aspires to educate and inspire people through her contents. Helping producers of virtual events and meetings share best practices and techniques for producing virtual events and building virtual communities.