Never ignore the use of events hashtags, especially for you who run promotional events. Hashtag are a word or short phrase that begins with a # symbol and is written without spaces, such as #events and #promoevents.
Hashtags can be used on many social media platforms, such as Twitter (X), Facebook, Instagram, e-commerce, and others to optimize your event promotional program. What makes hashtags so important? These are the main reasons.
- Easy search for users. Hashtags are useful for making it easier to index keywords on social media. Suppose you want to search for a particular event, then you choose Instagram to look for one in the search field.
- Easy in content grouping. Prospective audiences should have full control in searching. In order to be included in their choice category, you need to use hashtags that are familiar with other products on social media.
- Optimization of promotional events. Be calm about doing promotions online. If you have taken advantage of various online marketing conveniences, you are on the right track. By using events hashtags, your promotional activities will be more optimal.
Promotion through social media is a very appropriate way to reach as many audiences as possible. By using hashtags as a more precise function in social media, you will be helped to reach a wider market with the search method.
People who don’t know your event or brand you are promoting can be led by hashtags. Once they click on a hashtag you have been set, they will find your event or brand and potentially be participant.
Did you know that Hashtags can be a means for personal branding? They can be used as a tool to strengthen the brand you just created. You can use not only general hashtags; you can also create new hashtags.
You should create a hashtag that characterizes your event and or product. Begin by choosing a word or short phrase that is attached to them. Indirectly, the special hashtag will become your brand’s tagline.
Everyone who uses the hashtag will remind them directly of your brand. For example, the hashtag #alwayscocacola has now become the identity of Coca Cola. What hashtags are suitable for your brand identity?
Using your event name as a hashtag is also good, as long as you combine it with another hashtag that already has lots of tags. for example, #YourEventName and #Events or #YourEventName #events, #news #blockchain (if your event is related to blockchain). You can add hashtags according to the event you are holding.
- #events
- #event
- #YourEventName
- #news
- #today
- #eventplanning
- #eventdesign
- #eventtrends
- #eventmarketing
- #eventtech
- #team
- #corporateevents
- #specialevents
- #eventpros
- #design
- #meetingprofs
- #eventdecor
- #repost
- #experientialmarketing
- #tradeshow
- #tradeshows
- #eventstyling
- #eventmanagement
- #eventideas
- #venues
- #eventproduction
- #decor
- #experiential
- #brandactivation
Hashtags are also useful for self-branding. Not only for business people or online shop owners, you can also use hashtags for event organizers. Self-branding means like what you want to be famous in the outside world.
For example, if you like managing events, you can add hashtags so that other people know how good your EO business is. They can also refer to your platform if they are looking for an EO service.
With some hashtags that you create, of course your likes will increase. Your goal in making social media is to find as many followers as possible to promote event you manage, right? Hashtags are one way to make that happen.
However, you have to remember that using excessive hashtags in one post is bad since it will confuse other people and the event you post seems tacky. Therefore, use hashtags for events wisely.
