When you are communicating to your lists, it’s important to send messages that are directly relevant to them. The more they feel that the email is “custom designed” for them, the more likely they will be to buy from you. Since this affects your conversion rates, it becomes important to divide your list into sub groups or chunks.
List segmenting is a crucial part of email marketing. You should try to tweak your messages to speak to specific chunks of your list directly in terms of what your products offer to those individuals. This is not as difficult as it sounds, all you have to do is to think about the basic categories that you can divide your list into and use your auto-responder system to build those groups into sub lists. You can segment them based on your businesses, your campaigns, your relationship levels with them, your specific niches, etc.
This will enable you to send targeted and focused messages to those groups who will benefit from the email message the best. You will also be able to target your current and potential customers accordingly. You could start with a lead generation opt-in form on your website that offers a giveaway, something of value in relation to the event you are promoting in return for a new visitors name and email address.
The people on this list would receive a series of emails written with the sole purpose of leading them through your sales funnel. Our testing has shown that you get the best conversions by sending an e-mail every day for the first 10 days or so. After ten days you should offer subscribers another document or discount (something of value) that they need to opt-in for that represents a more concentrated focus on the event.
