Virtual events have made their mark within the global industry as a result of travel restrictions. Major brands have resorted to virtual event venues to conduct their conferences, meetings, interviews, etc.
Virtual event venues are coordinated by tech companies who are feeling overwhelmed due to the demand. However, live production studios and event tech companies have pooled in their resources to offer these “venues.”
These virtual venues aim at producing a platform for brands and companies that keep the virtual audience entertained. The virtual event venues support online events that need high-quality, engaging content. So, how exactly have virtual venues garnered global support, and what do they offer?
How Brands are Using Virtual Event Venues for the ‘New-Normal’
Since the pandemic began, most work-from-home jobs entail frequent Zoom calls. However, teleconferencing platforms like Zoom or BlueJeans are not very effective for full-fledged events, especially with a large audience.
Apple held its first virtual event, Worldwide Developers Conference, 2020, and kept the audience engaged for over two hours. Wondering how they pulled that off? Well, they did so using excellent visuals, quick speeches, and a high-quality virtual event venue.
Similarly, IBM introduced a virtual summit where they have compiled talks by their keynote speakers. The speakers cover engaging topics like AI, Modern Businesses, Cloud Journey, etc.
This event would have received a select audience if it was held in person. However, it is now available to millions of internet users.
Why Choose Virtual Event Venues?
Al Manji, Quest AV’s president, emphasized the need for virtual event venues. He said that while Zoom or any other teleconference platform could be used, the hosts have no control over many important features. Companies also often lose the flow of the event if it is interrupted with technical errors.
Automated applications or platforms provide no custom control options or tech support. Virtual venues have a qualified tech support crew that assists the hosts in conducting a seamless virtual event. Some AV companies also provide monetization strategies through these events that benefit them as well as the event hosts.
Virtual event venues ensure that there are no unintentional errors or tech glitches. Hosts face no muting problems or audio mixing issues if they use a virtual venue. Finally, virtual event venues add a much-needed touch of professionalism. They include high-quality graphics, slide timings, etc. They also provide bug-fixes and protect sensitive event data.
Virtual events have seen much larger audiences as compared to in-person events. Companies like Transperia Group, Inc. have expressed their desire to better these virtual event platforms. These companies are constantly innovating to figure out what appeals to an audience and what doesn’t.
They aim to provide better and more dynamic visuals, increase audience retention through engaging content as well as entertain people through live polls, votes, etc. They wish to create more entertaining platforms so that planners can capitalize on this opportunity.
Virtual event companies have thus made it their goal to integrate creativity, technology, and innovation to boost user experience. Virtual event venues are undoubtedly the future of mega-events globally.
Claire is a event enthusiast who spends her free time indulging in writing reviews, journals, short stories, and some helpful tips for articles. she aspires to educate and inspire people through her contents. Helping producers of virtual events and meetings share best practices and techniques for producing virtual events and building virtual communities.