To keep up with today’s pace – businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; only leading to another re-launch or special mini-launches. If event marketing and launching is dominated by ‘a survival for the fittest mindset’ – then this technique is truly going to benefit you a lot. I call it the ‘revolving door technique’ because; just like revolving doors go round and round, marketers can keep launching and re-launching events.
A typical event goes through a standard hype cycle, where the launch is usually at the peak of the hype curve. Slowly, after the event, the hype wanes and fades away with time and only becomes a fragment of people’s memories. What we recommend to our clients is to always keep ahead of the game. Always be on your audience’s or client’s mind.
