Marketing is part of event strategy carried out by event planners with the aim of promoting brands, products or services. Usually, a company that organizes an event has a goal to introduce their new product to the public.
Therefore, the public must be given information regarding a product or service offered by a company. The shape of the product also depends on the type of industry the company is organizing the event for.
The Purpose of Applying Marketing Strategies in Events
With event driven strategy, consumers have the opportunity to directly interact with the product. Of course, they cannot find this in other marketing strategies. The following are some functions and objectives of event marketing.
- Increase Demand for Products or Services. The main purpose of realizing event strategy plan is to increase the product or service demand. The entire marketing strategy will rest on that end goal in which it should be intimate on consumers.
- Make Products or Services Accepted by Consumers. This is the most important function of event marketing. Event strategy group existing in event marketing will manage everything that supports the event, so that product messages can be well received by participants.
- Expand the Network. In marketing event, there will be many parties involved. In addition to the event team itself, there will also be outside parties who may become partners. Investors and competitors will become one entity in the business network.
- Withdraw Profit. Another advantage comes from the tickets sold and also sponsors. In addition, another advantage is increased sales of products or services. Event strategy planners must be able to realize this.
Consumers as the Main Target of Event Marketing
This event marketing strategy covers all things related to equipment, technical and also various promotional channels. The promotional channel is carried out to promote the event so that it can be known by the public.
By holding event marketing, a commodity can be properly introduced to the public. In addition, later it can also create emotional and rational closeness between consumers and existing products.
This is because consumers can feel, touch, hear, and also see directly the products offered by the company. This is certainly different from just seeing the product in television commercials or other media.
In the end, an event promotion strategy should be able to leave a deep impression. When a product is firmly entrenched in the minds of consumers, their chances of making a purchase or consuming the product will be very large.
Some event strategy examples that you can apply since they are commonly used by event planners are exhibitions, launching events, concerts, online seminars and conferences. Each one can be adjusted to your liking.
Thus, we can conclude that event marketing is one of the marketing strategies carried out by organizing events with the aim of promoting brands, products or services.
If done well, this event strategy can bring you a lot of profits. Although it does take a lot of time and effort to do so, these financial records will really help you in managing your business.
