As it is with any form of marketing, brands invest in it because they expect to gain something valuable in Read more …
Tag: Event Marketing
8 Best Marketing Techniques to Promote Trade Show Exhibits
Marketing is the lifeblood of most businesses. Businesses invest hundreds of billions of dollars each year supporting marketing efforts – Read more …
Event Insights: Credibility Based Marketing
Although social marketing is great for driving traffic to your events and building pre-event hype; it still needs to be Read more …
Event Insights: Pricing Paradox
Pricing your products or services well is important for business sustainability. What happens when you lower your standards or sell Read more …
Mind Mapping: Benefits of Using a Mind Mapping
Ever wondered how our mind segments thoughts in little pockets and somehow manages to form links and relationships with them Read more …
Marketing Insights: Good Marketing is a Philosophy
You’ve said that good marketing results are about “philosophy,” not necessarily engagement. Philosophy? What’s up with that? I’m glad to Read more …
How to Tap Into Story at Your Next Event: The Perfect Blend
Your launch story is simply how you present information to your prospects. What are you about? Why should they care? Read more …