Show Article with tag "ROI"

Irrespective of your goal in hosting the virtual event, measuring our success is an essential part of it. The step of measuring success is a part of the conclusion or wrapping up the event. There are multiple KPIs for measuring the success of virtual events. And employing the right one can make the process very […]

As it is with any form of marketing, brands invest in it because they expect to gain something valuable in return. Now, this “something” can cover a wide range of prospects from successful brand exposure to the number of generated leads, etc. As you can imagine calculating the value out of the event marketing venture […]