The incredible advances in communications technology make possible a totally new model of organizing and ways of bringing people and resources together quickly and efficiently to undertake a particular problem or to form lasting communities. In short, online communications today is about forming connections, creating community, and organizing action in previously unimaginable ways. Although we rely on technology in every aspect of our personal and professional lives, we seek out genuine online collaborative experiences that permit true personalization and engagement. The evolution of email, web conferencing, instant messaging, online forums and blogs have been driving toward more and more authentic levels of personalized communications. However, until now, these tools struggle with technology complexity in the deliverance of truly collaborative experiences.
Virtual technology advancements empower collaborative technology communications in numerous significant areas —a more real and personalized experience, a stable and universally accessible infrastructure, and content-rich 3D animated environments that provide a unique sense of place. Virtual platforms bring a combination of audio, video, and messaging tools that make possible real-time one-to-one and one-to-many interactions that mirror how we collaborate and interact with others in the same room.
Virtual platforms are seamlessly elevated into a truly integrated experience by innovative front- and back-end virtual components, features, and functionality. By promoting teamwork and exchange, these integrated interactive virtual environments are defining a new kind of engagement marketing far beyond delivering a collection of social networking applications.
Today, we can leverage social media (facebook, twitter, etc) to enhance the level of interaction and engagement of a virtual event. And the integration of video-webinar capabilities, and integrated instant messaging tools in the platforms has also helped to deliver a solution where you really generate new leads for your business. No additional downloads or plug-ins are needed nor using collaborative virtual video require IT expertise or special training. The environment’s design, user interface, and navigation remain clean and intuitive.
New kind of personalization and collaboration will be enabled by integrated rich media driven by technology advancements in video that will contribute to a change in how conventional marketers view and use virtual environments for communications. Companies have begun attracting to personalized, collaborative virtual environments. Virtual-based communications and collaboration in life sciences, healthcare, education, training, pharmaceuticals, research and development, compliance, and government are mounting in marketing implementation. Virtual technology has already become a powerful engine for bringing people together to share information faster, easier, and better.
