How to Choose the Right Influencers for Your Event Marketing Activities – Virtual events are the new normal. The new normal has risen up influencer marketing. With an event marketing activities concept, we are undergoing a revolution. We’re striving to live better by the day. From conducting small webinars to big launches, everything is making a conscious effort to build virtual reality. With this revolution, the major part of marketing tactics majorly counts influencers for event marketing activities.
Before we get in the ways to choose the right influencers for event marketing activities, one needs to understand what exactly an influencer is and why influencers are important for event marketing activities.
What are Influencers?
Any person with a good number of followers is not the true definition of influencers. Influencers are those people who run a podcast, own a blog or a social media account with a good number of followers. They can basically make a difference with a single post.
When it comes to event marketing activities, there are many activities like if a company is planning a webinar. You might use a standard method by putting the flyer of the webinar on Instagram or Facebook ads. It might attract a few entries, but what if you hire an influencer for event marketing activities.
This is how it works: What if you could get say, John Doherty, marketer, entrepreneur & start-up adviser for the event to speak on the topic? It would help to attract more and more people to learn from an expert.
Tips to Keep in Mind
Choosing the right influencers for event marketing activities seems like a simple task, but it is a big job. Making a difference is one major aspect of event marketing activities. Here are a few things that need to be kept in mind while choosing the one.
The more, the better
There’s a famous saying that goes, “The More the Merrier.” Speaking in terms of event marketing activities, the more is better in regards to followers. Choosing an influencer with high followers is key. But in the case of event marketing activities, a higher number of followers is better.
Check out real followers
The higher the followers, the better, but higher followers doesn’t mean fake followers. Nowadays, buying followers is as simple as buying groceries. Hence checking out the real followers is a must-do before choosing an influencer for event marketing activities.
There are mainly two ways to check the fake. Firstly by monitoring engagement- if followers aren’t fake, there would be a large number of likes, organic comments. Secondly, by a random check of followers- generally, fake followers don’t use personal stuff on a fake id.
Just more than a professional
Knowing the influencer beforehand is no harm, but cyberstalking them is! Knowing them a bit would help to strike up a good conversation, and it will make it easier to find a way to promote through the event in a better manner.
To sum up
Taking the time to research about the influencer is the best way to choose the right influencer for event marketing activities. With this effort, it makes comparatively easier to choose the right influencer to move forward in ways to really pay off with a conscious effort to build the best event marketing activities.
Claire is a event enthusiast who spends her free time indulging in writing reviews, journals, short stories, and some helpful tips for articles. she aspires to educate and inspire people through her contents. Helping producers of virtual events and meetings share best practices and techniques for producing virtual events and building virtual communities.