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‘Perpetual’ Virtual Environments May Unlock Long-Lasting Customer, Employee, Partner Relations & Drive ROI

‘Perpetual’ Virtual Environments May Unlock Long-Lasting Customer, Employee, Partner Relations & Drive ROI

As we prepare for the next Virtual Edge Summit trade show (both in the physical and virtual world), a powerful …

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Virtual Event Definitions

Virtual Event Definitions

What is the definition of a Virtual Event? Everything below…and maybe more but here is the official definition of a …

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Forget “Content is King”; You’d Better Start Thinking the “Attendee is King”

Forget “Content is King”; You’d Better Start Thinking the “Attendee is King”

Many physical event and meeting producers know how hard it is to get an audience. Virtual events have become an …

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Once You Go Hybrid You’ll Never Go Back—Hybrid Event Drives Physical Event Attendance

Once You Go Hybrid You’ll Never Go Back—Hybrid Event Drives Physical Event Attendance

Originally driven by the poor economy and the concern for customer travel restraints, Cisco Live, Cisco’s annual customer conference, stepped …

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PR Can Win Big with Online Events-but We Must Adapt the Concept of ‘People Skills’ to the $400 Million Virtual Workplace

PR Can Win Big with Online Events-but We Must Adapt the Concept of 'People Skills' to the $400 Million Virtual Workplace

Though it makes many of us bristle, “people skills” have long been associated with the public relations profession. How, then, …

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At 19,000, Cisco Sets the New Bar for Business Critical Virtual Meetings and Events

At 19,000, Cisco Sets the New Bar for Business Critical Virtual Meetings and Events

Cisco Maps the Future for Collaboration and Marketing It may not be the largest virtual event ever, but it was …

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Two Recent Surveys of Marketing Professionals Shed Light on Trends in Virtual Events

Two Recent Surveys of Marketing Professionals Shed Light on Trends in Virtual Events

Plus a study soon to be released looking at the barriers of adoption to 3D immersive virtual worlds for business. …

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